This Giving Tuesday, Our voice has an influence. Let’s use it!
The Story Behind Giving Tuesday
#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Together, with a team of influencers and founding partners, they launched a global digital movement that has engaged over 30,000 organizations worldwide.
The Facts and the Stats
For those of you relatively new to the concept of Giving Tuesday, here are some facts about how big the phenomenon has gotten:
Although the statistics are very encouraging, surprisingly –and with the immediacy of social media– not everyone knows about it. From Greater Giving, this image is quite impressing:
Since it’s inception, the #Giving Tuesday campaign has had double-digit growth, generating over 21 million dollars in donations so far!
As of today, the #Giving Tuesday campaign has been adopted worldwide, with the US leading the way in philanthropic efforts. 1/3 of contributions generated by the efforts of individuals, corporations, non-profits and government across the nation lead the campaign internationally.
The preferred social media platform to publish and share the #Giving Tuesday message is twitter.
At the end of 2014, the conversation about #Giving Tuesday was led by women: 63% were engaging with the campaign!
The average individual gift amount grew from $100 in 2012 to $134-168 last year.
The #Giving Tuesday campaign is more than all the non-profits fighting for your dollars. It’s about creating an impact worldwide that generates sustent for the organizations that truly make a difference and tip the balance towards the human — vs. the consumer– side of the holidays!
Save the date, write it in your calendar, don’t forget… MAKE THE WORLD A BETTER PLACE!
Sources:
https://www.blackbaud.com/files/resources/downloads/givingtuesday-trends.pdf
Image from www.greatergiving.com
